The modern way of life has greatly changed our habits and attitudes regarding the food and beverages we consume. Today, it is no longer irrelevant what kind of juice we drink – this drink has become for many people a substitute for meals. Among these delicious meals, “smoothies” and cold-pressed juices are most often consumed. Basically, the difference is that the first is obtained by the blending process and they retain their fibers and therefore are denser while the other is in fact the liquid full of vitamins and minerals.
What is cold pressing and why is it particularly appreciated?
The “cold press” procedure is very demanding and begins with the selection of the best quality fruits and vegetables. The presses used to get a completely raw and healthy beverage do not heat fruits and vegetables, and in this way all the essential ingredients – primarily vitamins and minerals – and then the fibers, enzymes and other nutrients are completely preserved. Industrial juices, and even those home-made (eg “smoothie” in juicers), do not have the nutritional strength and quality of juices obtained by cold pressing. Depending on whether the juice produced by the cold pressing process has undergone the process of pasteurization, there are the unpasteurized “raw” cold-pressed juices with a very short shelf life and the obligatory storage in a cool ambient and pasteurized juices packed in quality packaging that lasts much longer even at room temperature. Recently, juices are also treated by HPP (High Pressure Processing), a cold pasteurisation form, where high pressure is used to diminish microorganisms, as opposed to treatment with a temperature of up to 100C in a conventional pasteurisation process.
Why do we choose cold pressed juices?
Cold-pressed juices are made from natural ingredients, and do not contain any artificial colors, additives and preservatives. They refresh and contribute to the overall well-being of the body. They are made from raw fruits and vegetables, thus we are consuming the right vitamin bomb, necessary to start and finish it every day.
If you love only the best and the healthiest, have a look at our offer of cold-pressed juices.
